6 Tips on Video Production Hiring

 

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An online video could be the most powerful tool for communication that you could ever use. That’s why it is important to consider some factors in order to choose a good LA video production company. In that way, you can ensure that you are going to generate videos with high quality that is essential in catching the attention of your audience. Here are some points to consider in hiring a good production company:

 

Consider their skills and services

Just because a certain company knows how to operate a video camera and they all have the up-to-date technologies to be used in creating an online video, that doesn’t mean that they are good and qualified enough to be hired. They need to be expert in script writing, editing, video production and other vital components to generate an online video into its highest possible standard.

 

Check their previous projects

You should be able to judge the quality of their service just by looking at their past projects. A good production company would usually present their portfolio into their clients so they have something to look at. Check their official website and use their previous projects as one of your standards to consider whether to hire them or not.

 

Read reviews and watch video testimonials

As much as possible, look and watch a video testimonial that justifies the video production company’s claim that they are really good. Do not rely much on written reviews because the fact that anyone could just write a review about them and be paid is to be considered. Have the satisfaction of watching their former client comment on how good they are, how they have proven their claim and how they love the outcome of the project.

 

Online reviews

In case you can’t find an online video testimonial about them, you can simply search the company’s name on Google and start reading reviews. Their Googleplus page provides honest, filtered and unbiased reviews in which you can put your trust on.

 

Set a goal and create a brief

It’s highly advisable that you write down all your expectations, goals and a brief on the outcome of your video. Take some time to talk with the video production company and discuss everything that needs to be taken into consideration in order to achieve that certain goal of yours. Do not rely on a company that would immediately give you an initial price without knowing what you wanted them to do. Let them assess the situation first and then you could talk about the price until then.

 

Test their abilities

Let them have some time to explain themselves on how they are going to build a connection between you and your audience. They should be able to come up with a plan to catch your audience’s attention because in today’s industry, beautifully-taken photos alone are not enough to convey your audience. The storyline must be properly disseminated to the audience and your message should be clear enough for them to grasp.

Joe Wehinger on Branding Your Business

When you set out to start a company, you give life to a new entity. Yet unlike a person, the life of your business is dictated by you and your team’s actions at your company. The way your company interacts with the outside world and how it is perceived by the stakeholders that come in contact with it ultimately determines the ‘character’ of your business. In business, this is called branding. As a business owner, you want to control how your branding is perceived and, more importantly, how your branding is defined so that customers receive the proper message about you. Joe Wehinger, a marketing consultant at United Digital Associates, shares the following tips on controlling your brand from what he calls the Fundamentals of Branding:

Define Your Core Values Early

It may seem primitive when you are only a 2 person team, but defining your core values early will help create your brand from the start, and make it so that its something people come in to rather than something forced upon the organization at a later date. Your core values are any non-negotiable believes you want the company to live by, and will ultimately dictate how things get done and the type of culture you create at your business. This is the most defining moment for your brand.

Study Your Market

Spend time gathering data and really honing in on your target audience. By researching who they are and where they are located, you are able to modify the message your brand will put out accordingly. This stage of the process creates the voice and tone of your brand and how it will interact with its customers. Of course, communication should match the core values mentioned earlier.

Brand Promise

Your brand promise should clearly state what you will deliver to your customer. Like Coca-Cola promises happiness and Walmart promises savings, your brand should encapsulate its mission into a brand promise that can be measured and understood by your audience.

Check out the video from Joe Wehinger on this below:

 

6 Things That Go Into A Great Fitness Video

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Owning a good quality video recorder and having the knowledge to operate it properly and correctly usually isn’t enough to generate a good fitness video. There are several factors that you should take into consideration because shooting a good fitness video could be more complex than you could ever think. Here are some tips to remember:

Plan the outline

There are some instances that a choppy film is fun to watch but only if it lasts for just a couple of seconds. Visit the location you plan on taking the video and look for great angles, plan for striking moves that you could practice and consider some factors such as lighting and quality to ensure that everything is going smoothly the way you wanted it to be. No matter how good you are, if the film is bad, chances are, your viewers would look for another video that is more organized then yours.

Make a story

Obviously, you already have something in your mind just before you start shooting your film. Make your own story and make sure that it fits to your topic or that story is really suitable and an effective medium to disseminate your knowledge and show off your skills to your viewers. Going impromptu without any directory can ruin things, and that is the last thing that you ever want to happen to you.

Practice

This may sound silly, but practice is what makes any performance or output perfect. As much as possible, go out and practice what needs to be done so that you’ll point out any fatal flaws that might occur along the way and find a solution for it.

Work with multiple cameras

All angles must be focused, meaning working with only one camera is not really advisable. For your viewers to be able to check all the movements and catch up easily on you, you should at least work with multiple cameras if it fits within your budget range. It will make you look like a professional and that’s what viewers are looking for in every instructional fitness video that they want to watch.

Consider the sound quality

As much as possible, invest in a high quality sound mixer. Unnecessary, cluttering noise could ruin your video and that could be very disturbing for your viewers. If you’re going to add music to your fitness video, make sure that it’s in highest standard quality.

Wear the appropriate clothes

You won’t find a professional fitness instructor wearing short shorts and t-shirt on her instructional fitness video. Of course, you have to wear the appropriate clothes and gears for your video to convey your viewers. As much as possible, do not wear clothes and gear that is too distracting and unpleasant to the eyes of the viewers. Simple workout gear that you are comfortable in will do as long as it is appropriate and you have worn it accordingly, such as great fitting shorts, shirts and accessories like wrist wraps. Making yourself presentable is plays a vital role in shooting a fitness video.