The 4 Looks Spotted At This Year’s Pride Parade

peter-hershey

 

This year’s Pride Parade did not disappoint. As times change, movements grow and cities become more open to LGBT rights, more and more people are coming out to the events. The vibe is great and the people are incredible. This time, I traveled to the Los Angeles Pride Parade after doing New York and Toronto in the previous years. If you’ve never been, let me paint the picture for you – there’s an energy in the air and a sense of happiness that you get when you know you’re among friends. One of the major contributors to the atmosphere is the costume culture that has arisen. It makes sense because there’s nothing that allows us to express ourselves as well as fashion. Here are some of the outfits I saw at this year’s Parade you can use an inspiration for next year.

 

The Eccentric Look

If you are gay, Pride is better than Halloween sometimes. It’s acceptable on Halloween to dress up – to a certain extent. But pride is the place to let your imagination run wild and express who you really see yourself as. And it showed at this years parade. I was amazed at the time people put into their hair, costumes and make up. Some of the men had better hair styles than some women I know! If you’re going for the eccentric look, go as over the top as your imagination allows. You won’t go unnoticed.

drag-outfit

 

The Minimal Look

On the other end of the spectrum, there are the people that want to be free. Tons of men and women explored their natural side this year at Pride. It was refreshing to see bodies of all shapes and sizes comfortable in their own skin. This outfit is much simpler to pull off – just buy something sexy and cross your fingers that it’s warm out!

 

The Political Statements

Pride is a day to celebrate how far the gay community has come. But there is still a long way to go for us and other minorities. On top of celebrating gay rights, it’s also become a powerful platform to discuss major issues and bring awareness to issues in the gay and other minor communities. A few great political costumes were spotted speaking out against police brutality and discrimination that were extremely creative.

 

The Subtle Metro Look

The last and most common look was the subtle, yet fashionable metrosexual looks from many supporters. You can pull this look off with stringers, bright colors and mens leggings.

 

Construction Site Essentials For Success

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When you own a business in construction or manage a construction site, you do notice that you are constantly busy every day. Every construction project brings in new lessons to be learned, and these lessons are not to be taken for granted. There is a lot to look over when running a construction site and being the one to manage over what goes on in this area; you should consider what are the different variables to consider. It is expected that there are hazards that will possibly happen at the construction site daily, so you are expected to prioritize the safety of everyone within the construction site, even those that are far from where the actual construction is taking place.

It is your responsibility to ensure that the daily running at the construction of the site runs smoothly. You will have a lot of people to take care of and make sure all the projects are sorted out. It is important that every area in the site is operating smoothly in order to reduce the number of accidents and at the same time increasing efficiency. You need to pay close attention to such areas. And this means you need to consider the must haves for construction sites.

Crew

First, you need to consider the crew members that will be running the things in the construction site. Without them, you wouldn’t be able to finish a construction project on time. You are the one overseeing their work, and they are the ones that will do the assembly and construction. Because of this, they need to be competent, determined, focused and skilled in their trade. It is your responsibility to make sure that everyone in the crew is trained well and able to contribute to the goals of the group. If possible, you need to hire every crew member personally so that you can do your own assessment.

Equipment

With your crew, they can do basic stuff like assembly and construction. However, they can hasten the construction project if they have the right equipment with them. You will need to decide whether or not you want to buy a brand new or second-hand equipment, or you can also go with renting a set of equipment from a company that offers such a service. This way, you don’t have to think about insurances since the company already shoulders that. Many construction companies prefer to rent equipment because it is more cost effective than buying brand new. Brand new equipment can get really expensive.

Safety Gear

After equipment, you need to protect your crew with the right safety gear. This is the most vital must haves for construction sites because you can be filed for a lawsuit if an accident happens during work and your crew is inadequately protected. Even those that are just looking at the construction site need to wear some safety gear, like the safety hat, for precautionary measures.

Health and Safety Standards

Lastly, it is also important to consider the safety and health standards within the area of the construction site. Having proper equipment helps to foster safety and ensure your crew can work in a safe environment. Proper lighting, such as LED work lights for trucks and open spaces can provide clear vision to workers working early or late hours. You can effectively do this by hiring an expert, usually from the government that will assess whether or not you pass by the local government’s regulated standards in health and safety.

6 Tips on Video Production Hiring

 

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An online video could be the most powerful tool for communication that you could ever use. That’s why it is important to consider some factors in order to choose a good LA video production company. In that way, you can ensure that you are going to generate videos with high quality that is essential in catching the attention of your audience. Here are some points to consider in hiring a good production company:

 

Consider their skills and services

Just because a certain company knows how to operate a video camera and they all have the up-to-date technologies to be used in creating an online video, that doesn’t mean that they are good and qualified enough to be hired. They need to be expert in script writing, editing, video production and other vital components to generate an online video into its highest possible standard.

 

Check their previous projects

You should be able to judge the quality of their service just by looking at their past projects. A good production company would usually present their portfolio into their clients so they have something to look at. Check their official website and use their previous projects as one of your standards to consider whether to hire them or not.

 

Read reviews and watch video testimonials

As much as possible, look and watch a video testimonial that justifies the video production company’s claim that they are really good. Do not rely much on written reviews because the fact that anyone could just write a review about them and be paid is to be considered. Have the satisfaction of watching their former client comment on how good they are, how they have proven their claim and how they love the outcome of the project.

 

Online reviews

In case you can’t find an online video testimonial about them, you can simply search the company’s name on Google and start reading reviews. Their Googleplus page provides honest, filtered and unbiased reviews in which you can put your trust on.

 

Set a goal and create a brief

It’s highly advisable that you write down all your expectations, goals and a brief on the outcome of your video. Take some time to talk with the video production company and discuss everything that needs to be taken into consideration in order to achieve that certain goal of yours. Do not rely on a company that would immediately give you an initial price without knowing what you wanted them to do. Let them assess the situation first and then you could talk about the price until then.

 

Test their abilities

Let them have some time to explain themselves on how they are going to build a connection between you and your audience. They should be able to come up with a plan to catch your audience’s attention because in today’s industry, beautifully-taken photos alone are not enough to convey your audience. The storyline must be properly disseminated to the audience and your message should be clear enough for them to grasp.

Joe Wehinger on Branding Your Business

When you set out to start a company, you give life to a new entity. Yet unlike a person, the life of your business is dictated by you and your team’s actions at your company. The way your company interacts with the outside world and how it is perceived by the stakeholders that come in contact with it ultimately determines the ‘character’ of your business. In business, this is called branding. As a business owner, you want to control how your branding is perceived and, more importantly, how your branding is defined so that customers receive the proper message about you. Joe Wehinger, a marketing consultant at United Digital Associates, shares the following tips on controlling your brand from what he calls the Fundamentals of Branding:

Define Your Core Values Early

It may seem primitive when you are only a 2 person team, but defining your core values early will help create your brand from the start, and make it so that its something people come in to rather than something forced upon the organization at a later date. Your core values are any non-negotiable believes you want the company to live by, and will ultimately dictate how things get done and the type of culture you create at your business. This is the most defining moment for your brand.

Study Your Market

Spend time gathering data and really honing in on your target audience. By researching who they are and where they are located, you are able to modify the message your brand will put out accordingly. This stage of the process creates the voice and tone of your brand and how it will interact with its customers. Of course, communication should match the core values mentioned earlier.

Brand Promise

Your brand promise should clearly state what you will deliver to your customer. Like Coca-Cola promises happiness and Walmart promises savings, your brand should encapsulate its mission into a brand promise that can be measured and understood by your audience.

Check out the video from Joe Wehinger on this below:

 

6 Things That Go Into A Great Fitness Video

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Owning a good quality video recorder and having the knowledge to operate it properly and correctly usually isn’t enough to generate a good fitness video. There are several factors that you should take into consideration because shooting a good fitness video could be more complex than you could ever think. Here are some tips to remember:

Plan the outline

There are some instances that a choppy film is fun to watch but only if it lasts for just a couple of seconds. Visit the location you plan on taking the video and look for great angles, plan for striking moves that you could practice and consider some factors such as lighting and quality to ensure that everything is going smoothly the way you wanted it to be. No matter how good you are, if the film is bad, chances are, your viewers would look for another video that is more organized then yours.

Make a story

Obviously, you already have something in your mind just before you start shooting your film. Make your own story and make sure that it fits to your topic or that story is really suitable and an effective medium to disseminate your knowledge and show off your skills to your viewers. Going impromptu without any directory can ruin things, and that is the last thing that you ever want to happen to you.

Practice

This may sound silly, but practice is what makes any performance or output perfect. As much as possible, go out and practice what needs to be done so that you’ll point out any fatal flaws that might occur along the way and find a solution for it.

Work with multiple cameras

All angles must be focused, meaning working with only one camera is not really advisable. For your viewers to be able to check all the movements and catch up easily on you, you should at least work with multiple cameras if it fits within your budget range. It will make you look like a professional and that’s what viewers are looking for in every instructional fitness video that they want to watch.

Consider the sound quality

As much as possible, invest in a high quality sound mixer. Unnecessary, cluttering noise could ruin your video and that could be very disturbing for your viewers. If you’re going to add music to your fitness video, make sure that it’s in highest standard quality.

Wear the appropriate clothes

You won’t find a professional fitness instructor wearing short shorts and t-shirt on her instructional fitness video. Of course, you have to wear the appropriate clothes and gears for your video to convey your viewers. As much as possible, do not wear clothes and gear that is too distracting and unpleasant to the eyes of the viewers. Simple workout gear that you are comfortable in will do as long as it is appropriate and you have worn it accordingly, such as great fitting shorts, shirts and accessories like wrist wraps. Making yourself presentable is plays a vital role in shooting a fitness video.